Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, June 5, 2009

Esty Again!




Hi All,


When I waxed enthusiastically about Etsy yesterday, I didn't mean to imply that my first two sales on Etsy was the first time I had ever sold artwork. On the contrary, my first sale was a portrait commission for the Kellogg Foundation in 1984, over 20 years ago. I remember it well as it was a difficult assignment for various reasons, not the least of which was that the person who's portrait I was doing was deceased and I had no good reference photos. Most of my artist colleagues can identify with this. That started my love/hate relationship with commissions which has now turned to just hate.


What thrilled me about Etsy was several things:


1. It was easy!!! (Especially for me, due to the fact that Carlynne is our geek.)


2. We have only been on Etsy for about 2 weeks and have had 6 sales!


3. My stuff had only been up for a little more than 2 days and I sold 2 pieces!


4. Everything I read on the Etsy help info says that you must be patient waiting for your first sale, it takes time.


5. I had never sold anything online before!


So, why were we so special? Was it just good luck or really good work or something else? Well, of course I like to think that it was just really good work. And maybe it was. I also think that the prices were right for the economy. We have two price points right now in our Etsy store, $25 and $200. In good economic times, $200 is a great price for original art on canvas. In this current economy, it is the $25 pieces that are selling.


Our plan is to post good quality, original artwork at affordable prices. We want our work to be obtainable by people of modest means. Does that mean we will not sell larger, more expensive pieces? Are you out of your mind? But I believe that we will always have smaller more affordable ones even after the economy improves. And we do enjoy making the smaller pieces.


Above I have shown one of our 5X5 pieces on canvas board which sells for $25. It is displayed on a miniature easel (not included in price.)

So, visit our shop at hershbergerhuff.etsy.com when you can and be sure to let us know what you think.


Have a peaceful, loving and creative day.

Kelli


Thursday, February 21, 2008

A Fun Time














Hi Everyone,








We had a really good time last night in Orlando at the Gallery at Avalon Island. The staff at Red Swan, (the art supply store, where we teach, work and hang out) received an invitation to the private party to celebrate the opening of an exhibition of the artwork of Bobby Goldsboro. Yes, THAT Bobby Goldsboro ("Honey" and "Watching Scotty Grow.") And yes, I did say the private party.








The photos include Bobby Goldsboro and Mel Tillis (yes THAT Mel Tillis, country singer, actor, etc.) and they are both very nice people. We were thrilled to be included and had a wonderful time. Bobby and Mel are both painters and come into Red Swan for art supplies and framing.








The gallery is in the old downtown and is very nice. The artwork was surprisingly good for someone who just took up painting two years ago and has worked without lessons. Lynne and I both went with two of our students, Gisela and Nancy. One of the photos shows Nancy getting an autograph from Bobby. (Notice we're on a first name basis.) It was a fun girls/artist night out and we decided we need to get out of town more often.
Peace and creativity in 2008
Kelli

Saturday, February 2, 2008

Update on New Work

Here is the latest version of the new painting. I don't know if I am going in the right direction, but everyone I've asked tells me I am. It's new, so I am not feeling it yet. You know how you get excited about starting not just a new painting, but a new technique and then at some point you stop and ask yourself, is it good, or is it crap? It's very difficult to be objective about your own work.

Peace in 2008
Kelli

Monday, January 21, 2008

New Work


Hi All,
This is another installment in the bondage series. The metal is copper that has been distressed with balsamic vinegar. It is thin and easy to bend into any shape as well as cut with scissors. To get the distressed look, I simple put pieces of the copper that I have already cut into shapes into a zip lock baggie along with balsamic vinegar. I let it soak for a few days, turning it about once a day. It comes out with beautiful colors and patterns on the metal. After washing and drying, I attach it to the canvas with heavy gel medium and let it dry. I then put acrylic texture mediums around it and painted it after drying.
I don't really know what direction my art is heading in right now. I am wanting to work with metal, leather, wire, cords, found objects and just plain old what not! However, I am not sure what forms this will take or where it will lead me. I am feeling drawn to more 3 dimensional work than flat work right now. I suppose that is a natural transition when you get into textures. I am also interested in putting these materials into jewelry. We'll see what happens there.
I am still working on my goals for 2008. Our marketing group, Out of Hand Artists (OoHA) meets tonight to share our goals and help each other achieve them. I'll let you know how it goes.
Peace in 2008
Kelli

Thursday, January 3, 2008

Paint like you're retired


Earth Passage 2
36x36

As artists we have at least 2 jobs - the 2 main ones being painting and marketing. We're constantly walking a fine line between what the market wants (or just plain trying to figure out what the market wants) and what we really want to paint. Do we paint for the trends, the current popular palette? Do we paint what we think show judges will want to see at the next big juried exhibition or do we paint for the gallery director we're hoping to impress.

We spend our creative lives second guessing what other people want at the same time we're figuring out who we are with each painting challenge. What a stressful place to be for a creative spirit. If we're constantly trying to please others there's a part of us that dies. If we don't even think about the market the bank account dies. We have to learn the balancing act and one thing that I've decided is to leave the marketing at the office door. Thankfully my office is separate from my studio so mentally it makes it easier for me to compartmentalize the two aspects of my art career. When I'm in the studio I'll paint like I'm retired. For me, separating the office from the studio is the only way to enjoy the process of painting and isn't that why we're painters to begin with? We're called to the process. I think we're creative from cradle to grave. As painters we don't really retire but we can paint like we are.

Happy New Year and happy painting in 08
Carlynne